Analysis: Gauging the impact of the new Shutterfly-Snapfish merger deal

The breaking news this week wasn’t that announced $2.7 billion all-cash deal to acquire ; that had been telegraphed for some time. Shutterfly’s board had set up an exploratory committee to make this happen (although it wasn’t the first time). Nor was it the announcement the company found a new president and CEO in , an experienced executive. Again, current president had already announced his plans to relocate back to England. No surprise there.

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